Did you know that World Breastfeeding Week occurs every year during the first week in August?

The World Alliance for Breastfeeding Action uses this week to bring attention to the needs of families with lactating persons. It also marks the beginning of National Breastfeeding Month.

Each year a different theme is selected, with “Closing the Gap” chosen for 2024.

While breastfeeding may be a universal experience for many mothers across the globe, there are many still left without the support needed to reach their goals. This year, the four objectives of World Breastfeeding Week are to INFORM, ANCHOR, ENGAGE and GALVANIZE.

INFORM

To close gaps in care, it is essential that health care professionals and members of the public discuss this issue.

Recognizing the challenges faced by new parents is crucial for improving the care they receive. Factors such as socioeconomic status, geographical location, education level, employment, and access to community support all affect a person’s ability to reach their breastfeeding goals.

As a rural state, West Virginia is especially vulnerable to these conditions. In fact, according to the Centers for Disease Control and Prevention 2022 Breastfeeding Report Card, West Virginia has the lowest breastfeeding initiation rate.

ANCHOR

In 2022, when WVU Medicine Children’s opened, five new lactation rooms became available for hospital employees. Initiatives like the EMPower Best Practices program provide grants and training to West Virginia hospitals, ensuring that health care providers are informed about the most up-to-date lactation practices. Additionally, West Virginia University offers a lactation program for employees who need to express milk at work.

Telehealth services are also available for mothers in rural areas seeking lactation assistance. Telehealth is being used for mothers to seek lactation assistance if they live in rural areas. Our team offers telemedicine visits for lactating parents at our Cheat Lake Physicians office.

ENGAGE

Research shows that even during negative experiences, humans respond more positively when surrounded by people they care about (Jolly et al., 2019).

For National Breastfeedign Month, consider sharing your breastfeeding experience! Humans crave social connection and shared experiences, and there is value in your story. Reflect on your experiences as a new parent, learn about the benefits of breast milk, and show support to new parents with words of encouragement or by delivering a warm meal.

GALVANIZE

There are many ways to observe National Breastfeeding Month. Reflect on your experiences as a new parent. Learn about the benefits of breast milk. Show a new parent your support with words of encouragement or by delivering a warm meal.

If you need breastfeeding support, the WVU Medicine Children’s Lactation Clinic is here to help. Our team of nurses and certified lactation consultants will provide you with support to help you make the best decisions for you and your family when it comes to feeding your baby. Call 1-855-WVU-CARE(2273) to schedule an appointment.